On April 5th, Cassandra marked a significant milestone—celebrating ten years since she started her YouTube journey with her channel, Yoga with Cassandra.

Reflecting on her start at age 23, Cassandra shares insights into her life back then—a time marked by university and a government job while setting up her YouTube channel, aiming to bolster her yoga teaching portfolio.

While juggling a full-time job and living in the country with poor Wi-Fi, Cassandra mentions working evenings and weekends on her channel. Despite these hurdles, she fondly recalls her innovative methods, like shooting videos with her phone taped to the wall.

As the channel grew, so did Cassandra's understanding of the power of online communities and content creation.

An accidental success in the form of a yoga video for weightlifters showed the potential for more structured classes, leading her to create and sell yoga programmes.

Ironically, a simple 10-minute yoga routine filmed casually became a viral hit, amassing over 45 million views, underscoring the unpredictable nature of viral content.

Cassandra expanded beyond YouTube, venturing into teacher training and launching a mobile app, further solidifying her brand and offerings within the global yoga community.

Throughout the years, Cassandra has faced criticism, unexpected challenges, and learned important lessons about balancing intent and impact.

"It was a great lesson in learning to do what I want to do rather than focusing on what other people are doing."

Her candidness about online difficulties, particularly backlash from some content choices, reflects her growth as she navigates a nuanced public sphere.

Cassandra plans to continue her commitment to yoga content creation, celebrating the community's support and inspiration. Without firm plans for major projects this year, she welcomes open-ended possibilities and embraces a changing pace before she embarks on her next decade of creating.