10 YEARS ON YOUTUBE! 🎉 Spilling ALL The Tea On What It's Like To Be A Full-Time Content Creator
As we step into 2025, I pause to commemorate a milestone: my tenth year as a beauty content creator on YouTube. This journey does not merely showcase glitz and glamour but compels me to reflect on where I began and how far I've come—with you, my dear community, being an inseparable part of that journey.
Having started my career in the vibrant world of beauty at a Laura Mercier counter in 1996, I spent years dabbling as a freelance makeup artist. My work in esteemed companies such as Stila Cosmetics and Bare Minerals instilled both skill and humility. Yet, the digital landscape beckoned. Eager to share my passion and expertise with a wpider audience, I launched my YouTube channel.
Adapting to this new medium was a steep learning curve. From navigating editing software at the Apple Store to soliciting collaborations with fellow YouTubers during my initial days—it was a relentless journey defined by growth and self-discovery.
"Even if I don’t reach a million subscribers, the skills and stories shared are precious rewards."
Life as a content creator is far from easy. The transition from working with familiar customers hands-on to cultivating an audience digitally has been filled with hurdles. Technical learning aside, managing views and subscribers while curbing the inevitable burnout represents a very real emotional undertaking.
Beyond numbers, it is the virtual friendship with fellow creators and our mutual aspiration to extend portraits of ourselves online that affirm my place within this vocation. Engaging with people such as Stephanie Marie, Michelle Wong, and Lisa J from BK Beauty fortifies an empowering state of mutual encouragement engrossing this beloved platform.
"Lift each empowered being and cultivate a unique sabering ability bigger than the sum of parts."
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